Every channel has its own rules, its own portal, its own ways to lose money. We run all of them.
Selling furniture online is not one skill. Amazon 1P is a supply chain and deduction-management discipline. Wayfair is an imagery and logistics discipline. Dropship programs at Lowe's, Home Depot, and Kohl's are EDI and compliance disciplines. Most brands staff for one of these and bleed on the rest. Every channel on this page is one ECCP's team has operated firsthand, not one we read about. We run them as one coordinated system, so a promotion on one channel never blows up MAP, dealer relationships, or margin on another.
Amazon 1P (Vendor Central)
Full vendor operations, from PO to payment, including the deductions Amazon hopes you never audit.
Amazon 1P (Vendor Central)
Full vendor operations, from PO to payment, including the deductions Amazon hopes you never audit.
- Purchase order management and confirmation-rate discipline.
- EDI operations (850 POs, 855 confirmations, 856 ASNs, 810 invoices) and routing compliance. In plain terms: the electronic paperwork that moves an order from Amazon to your warehouse and back as an invoice, where a single mismatch triggers a chargeback.
- New item setup and supersession management, including keeping catalog data clean at scale through Amazon's APIs rather than manual case-by-case fixes.
- A+ and Premium A+ content, brand store, and variation architecture.
- Chargeback and shortage-claim disputes, where unmanaged deductions quietly consume 3 to 8 points of margin.
- Annual vendor negotiations: damage allowance, freight allowance, co-op, and terms, argued from data instead of accepted as sent.
- Born to Run and other launch programs for new SKUs.
- Direct Fulfillment (Amazon dropship) setup and management where it fits the product.
- AVC promotional planning that respects MAP (Minimum Advertised Price, the floor you set to protect your dealers).
What this protects you from:Silent margin erosion through unaudited chargebacks; a catalog that decays every time Amazon 'improves' your listings.
Amazon 3P (Seller Central)
A controlled 3P presence that defends your brand instead of undercutting your dealers.
Amazon 3P (Seller Central)
A controlled 3P presence that defends your brand instead of undercutting your dealers.
- Strategy first: whether 3P is your primary Amazon model, a complement to 1P, or a defensive play against unauthorized sellers.
- Brand Registry setup and enforcement against hijackers and counterfeits.
- Listing creation and optimization built for furniture: dimensions, materials, assembly, room context.
- Fulfillment strategy for oversized goods: FBA where the math works, merchant fulfillment with LTL and parcel carriers where it doesn't, and honest math on which is which.
- Sponsored Products, Sponsored Brands, and Sponsored Display managed against contribution margin, not vanity ROAS.
- Buy Box strategy and repricing rules that never violate MAP.
- Returns and removal-order management for bulky goods, where a careless returns setup destroys the P&L.
What this protects you from:An Amazon presence that trains customers to wait for discounts and infuriates your wholesale accounts.
Wayfair
One of the few teams that has run Wayfair at multi-million-dollar scale for a premium furniture brand.
Wayfair
One of the few teams that has run Wayfair at multi-million-dollar scale for a premium furniture brand.
- Partner Home operations end to end: item setup, content, pricing, and promotional calendar.
- Wayfair's imagery standard, which decides winners on the platform: silo shots, lifestyle imagery, and 3D model creation to Wayfair's spec.
- CastleGate fulfillment analysis: which SKUs benefit from forward positioning in Wayfair's warehouses and which should stay dropship, with the freight math to prove it.
- Large-parcel delivery through Wayfair's network versus your own carriers.
- Sponsored Products on Wayfair and event planning around Way Day and category promotions.
- Cost negotiation and margin defense in a marketplace where Wayfair controls retail price, so your wholesale cost structure is the whole game.
What this protects you from:Profitless volume, where Wayfair grows your top line while the cost structure quietly guarantees you lose money per unit.
Overstock / Bed Bath & Beyond (Beyond)
Item setup, feeds, and fulfillment for the Beyond family of sites.
Overstock / Bed Bath & Beyond (Beyond)
Item setup, feeds, and fulfillment for the Beyond family of sites.
- Partner onboarding and item data setup to Beyond's requirements.
- Feed management for inventory, pricing, and content.
- Fulfillment routing, including Supplier Oasis where it fits.
- Promotional participation evaluated against margin, not accepted by default.
- Positioning the catalog for a value-driven audience without dragging down brand pricing everywhere else.
What this protects you from:Treating a clearance-friendly channel like a brand channel, or vice versa.
Lowe's
EDI-compliant dropship operations for one of the strictest onboarding processes in retail.
Lowe's
EDI-compliant dropship operations for one of the strictest onboarding processes in retail.
- Vendor onboarding and LowesLink setup.
- Item data setup to Lowe's specification, which is unforgiving on attributes and imagery.
- Full EDI integration and testing for the dropship program.
- Order-to-ship SLA management and compliance scorecards, where misses turn into chargebacks.
- LTL and parcel routing per Lowe's requirements.
- Content and enrichment for Lowes.com PDPs (product detail pages).
What this protects you from:A six-month onboarding stall, and compliance chargebacks after launch.
Home Depot
Supplier setup, IDM item data, and dropship execution for HomeDepot.com.
Home Depot
Supplier setup, IDM item data, and dropship execution for HomeDepot.com.
- Supplier onboarding and portal management.
- Item Data Management (IDM): building and maintaining item content, attributes, and imagery to Home Depot's data standard.
- Dropship order management, EDI, and SLA compliance.
- Freight setup for big-and-bulky delivery.
- Promotional and content strategy for a pro-and-DIY audience that shops differently from a furniture-store customer.
What this protects you from:Item setup purgatory, where products sit unpublished for months over data-standard rejections.
Kohl's
Dropship program management for a department-store audience.
Kohl's
Dropship program management for a department-store audience.
- Onboarding to Kohl's dropship program, typically integrated through Rithum (formerly CommerceHub).
- Item setup, content, and imagery to Kohl's standards.
- Order routing, inventory feeds, and SLA compliance.
- Assortment strategy: choosing which SKUs make sense for the Kohl's customer and price points rather than dumping the full catalog.
What this protects you from:Assortment mismatch that generates returns instead of revenue.
Target Plus
Firsthand operating experience inside Target's invite-only marketplace.
Target Plus
Firsthand operating experience inside Target's invite-only marketplace.
- Target Plus is closed; brands get in by invitation or through approved pathways, and most agencies have never seen the inside of it. ECCP's team has operated within Target Plus directly.
- We prepare the brand case, manage the integration (typically through Rithum or direct API), and run item setup, content, inventory, and order operations to Target's standards once live.
- Assortment curated for Target's guest, with pricing that holds MAP.
What this protects you from:Burning your one shot at an invite with a sloppy application or a non-compliant launch.
Walmart (Marketplace, DSV, and WFS)
All three Walmart models, chosen by math instead of default.
Walmart (Marketplace, DSV, and WFS)
All three Walmart models, chosen by math instead of default.
- Honest model selection first: Marketplace (3P through Seller Center), Drop Ship Vendor (1P dropship through Walmart's supplier systems), or a hybrid, evaluated against your margin structure and operational capacity.
- Item setup and spec compliance in Walmart's catalog system.
- Walmart Fulfillment Services (WFS) analysis for parcel-sized SKUs.
- Walmart Connect advertising.
- Listing quality score management, which directly gates visibility.
- Pricing strategy that survives Walmart's aggressive price-matching logic without violating MAP everywhere else.
What this protects you from:Walmart's pricing engine dragging your entire channel ecosystem into a MAP spiral.
Behind these channels: EDI (direct and through providers like SPS Commerce and Rithum), API-level catalog automation, MAP monitoring across all channels, and freight and final-mile management for big-and-bulky goods.
Any agency can claim three of these logos. We run them as one system.
The same team that sets your Wayfair cost structure also sees your Amazon deduction reports, your Shopify contribution margin, and your dealers' MAP complaints. Channel decisions get made with the whole board visible.
Client stories are shared in conversation. Ask us on a call.
